Blooms for Boobs

If you're a woman, the risk of being diagnosed with breast cancer in your lifetime is 1 in 7. For Coal Coast Artist Ash Leslie, this was a comfronting reality after loosing her mum from breast cancer at a young age, and recently becoming a mother herself. Rachel worked with slow fashion brand Fabrik to coordinate, design and produce a campiagn to raise money and awareness for breast cancer. Rachel interviewed and photographed women around the world and profiled them on Fabrik's blog and social channels, all wearing a graphic tee featuring Ash's painting, with all proceeds donated.

This campaign raised over two thousand dollars for the National Breast Cancer Foundation.