Brand Design

As a Graphic Designer, Rachel is skilled in creating innovative, eye-catching designs with thoughtful meaning for a range of print and web mediums. With a degree in Creative Arts, majoring in Graphic Design, Rachel is proud to have designed many brand identities, products and print designs.

Studio Sol
Rachel has been working with the founder of sustainable homeware & apparel brand, Sarah Hardie, for the better part of a decade. Studio Sol was born in 2022, where Rachel led the rebrand and creative strategy. She has designed hundreds of digital assets for the brand, from EDM's to websites, and is responsible for all product and packaging designs. She brings a thoughtful approach to the process, considering special finishes of gold foiling and embossing for a stand-out fragrance range.

The Framing Project
Repositioning a Sydney manufacturer as a bespoke, design-led homeware brand.
As Creative Director for bespoke mirror and frame manufacturer The Framing Project, Rachel led the full rebrand of the Australian-made business — repositioning them as a premier supplier of bespoke homewares. She uses her full skill set to photograph, film, edit, design and communicate for the brand.
Rachel analytically researched TFP's audience database to reformat external communications, improving click-through rates. She led a small team to redesign the website and regularly writes creative briefs for CGI interior scenes that sell TFP's products within their new identity.

Noel & Gladys
Rachel designed the curated lifestyle store's brand with a distinct handdrawn style to work in a range of mediums & formats.

Crawford Carpentry
Rachel designed this identifiable brand identity to pay homage to their nature-inspired work created in Bright, North East Victoria.


Matrescense Australia
Using Andrea's IVF story as inspiration, Rachel designed this brand identity to reflect the growth & changes of pregnancy and birth.