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Donna Hay
Role
Digital & Social Content Producer
Project Type
Styling, Writing + Content
Date
2024
Working directly with one of Australia's most beloved food creators on her most successful book launch yet.
In 2024, Rachel joined Donna Hay's small, trusted team as Digital & Social Content Producer, working directly with Donna to produce engaging, on-brand content for over half a million followers, setting up the beautiful Darlinghurst studio for media and photoshoots.
Rachel styled the backdrop for Donna's press interviews for the Too Easy book release, complete with large floral displays and considered styling. She crafted copy in Donna's warm tone of voice, managed scheduling and coordinated paid ads to an audience of over half a million and played a central role in the content production for Donna's book launch, Too Easy.
